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December 02, 2010



Awards to be Presented on Jan. 31, 2011 in New York City

NEW YORK, November 29, 2010 - The Hospitality Sales & Marketing Association International (HSMAI) will recognize Oceania Cruises with two Adrian Awards for public relations excellence in the 54th annual Adrian Awards competition, the largest and most prestigious travel marketing competition globally.

HSMAI will pay tribute to Oceania Cruises during its annual Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives on January 31, 2011, at the New York Marriott Marquis.

Oceania Cruises' winning entries included:

  • GOLD - Marina Road Show & Pre-Launch Campaign. In anticipation of introducing its new ship cruise, Marina, in January 2011, a sampling of activities included facilitating a partnership with Ralph Lauren Home; introducing Jacques Pepin's first restaurant at sea; debuting the Bon Appetit Culinary Center; organizing a hard-hat shipyard visit for key media; announcing partnerships with Wine Spectator and Lalique of Paris; and orchestrating a 200-guest, multi-media road show in seven U.S. and Canadian cities.

  • BRONZE - Feature story in The Miami Herald by Cruise Writer Martha Brannigan entitled "The Next Level: The young Miami-based Oceania Cruises, which has carved out a niche as an upper premium line with its focus on fine food and exotic itineraries, is on a fast growth track."

    "We are so pleased to be recognized by HSMAI for our collective endeavors in introducing the highly anticipated Marina and showcasing the exciting future of the Oceania Cruises brand," states James Rodriguez, the line's senior vice president of marketing.

    This year's contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry.

    "The quality of the entries submitted in this year's HSMAI Adrian Awards competition was truly outstanding," said Fran Brasseux, HSMAI executive vice president. "This year's winners represent the most inspiring examples of travel advertising, public relations, and digital marketing. We look forward to sharing this great work with the industry at the Adrian Awards Gala."


    About HSMAI
    HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. HSMAI has a strong focus on education which has helped them become the industry champion in identifying and communicating trends in the hospitality industry while bringing together customers and members at annual events, including HSMAI's Affordable Meetings. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information, visit www.hsmai.org or call 703-506-3280. Join our social networking communities on Twitter, LinkedIn and Facebook.

    About Oceania Cruises
    Oceania Cruises is the world's only upper-premium cruise line and offers an unrivaled combination of the finest cuisine at sea, elegant accommodations, exceptional personalized service and extraordinary value. Award-winning itineraries visit more than 300 ports in Europe, Australia, New Zealand, Asia, and the Americas aboard the luxurious Regatta, Insignia, Nautica and brand new Marina. Riviera, a sister ship to Marina, is scheduled to join the fleet in April 2012.

    About Prestige Cruise Holdings
    Prestige Cruise Holdings (PCH) is the parent company of Oceania Cruises and Regent Seven Seas Cruises. Formed in 2007 to manage select assets in Apollo Management's cruise investment portfolio, PCH is led by Chairman and CEO Frank Del Rio, the founder of Oceania Cruises. PCH is the market leader in the upper-premium and luxury segments of the cruise industry with nearly 4,000 berths between the Oceania Cruises and Regent Seven Seas Cruises brands, a number the company expects will grow to approximately 6,500 berths by 2012.

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    Posted by Denise at December 2, 2010 09:58 AM
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