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March 20, 2009

Holland America Line's New "Showroom at Sea" Debuts with Innovative Musical Repertory Company

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New Venue Raises Bar for Cruise Line Entertainment

Seattle, WA, March 16, 2009 - Holland America Line will introduce a new concept in shipboard entertainment with its first "Showroom at Sea" in May, 2009. An innovative musical repertory company consisting of seasoned Broadway performers will be the centerpiece of an exciting new entertainment lineup. Created in partnership with Stiletto Entertainment, producers of Emmy award winning TV shows and concert tours, the new programming debuts on the Veendam in May as part of Holland America Line's Signature of Excellence enhancements.

The Showroom at Sea, a modern-day take on the classic nightclub, will feature state of the art technology and a different show and themed environment nightly. Comprised of cast members with credits such as Les Miserables and Rent on Broadway, National Tours of Mamma Mia and performances with the Tokyo Philharmonic, the shows include "Street Singin" "Encore" "Live from the Stardust Lounge" and "Bob Mackie?s Broadway."

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"We are always seeking to deliver increasingly innovative entertainment for our guests," said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. "Guests will be wowed by this fresh approach to entertainment and the complete transformation of the showroom."

The Showroom at Sea is a completely redesigned main stage that features a seamless transition between the room and the stage, with all new seating and an enlarged dance floor enabling guests to combine cocktails, dancing and a show. A new sound system, enhanced lighting, and state of the art video projections transport guests into diverse environments as scenery and decor leap off the stage and into the seats. Each evening features unique drink menus and table settings.

The room showcases non-stop variety as a different combination of the repertory company and musicians perform each night. From four vocalists singing pop/rock on the street corner, to two classical vocalists backed by a lavish 14-piece orchestra, to an evening at a fictitious Vegas nightclub hosted by the resident comedian, each night reveals an exciting new production.

For more information, consult your travel professional on 1 800 738 8837

About Holland America Line a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line's fleet of 14 ships offers nearly 500 cruises to 314 ports in more than 100 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the fleet in 2010.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than US$525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine - a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes - Explorations Cafe powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

World's Leading Cruise Lines
The highest-rated premium cruise line in the world, Holland America Line is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.

Posted by at March 20, 2009 01:38 PM
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