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October 19, 2004

Celebrity Cruises Wine Cruises



Cellarmaster SelectionTM enhances dining experience onboard and at home!

MIAMI ‚?? Celebrity Cruises has introduced a line of proprietary wines to complement its award-winning cuisine: the Celebrity Cruises Cellarmaster SelectionTM.

‚??With our Cellarmaster Selection, we have not simply placed our name on an existing wine; we have created proprietary wines that meet the same exacting standards as our food,‚?Ě said Celebrity‚??s Vice President of Food and Beverage Operations Othmar Hehli. ‚??Celebrity has been an industry trendsetter since its inception, and this new product continues that tradition.‚?Ě

Celebrity also is pioneering the use of the Internet to make it possible for adult consumers to order the wine for home consumption, where permitted by state and local laws. A full-service Web site, www.celebrityvineyards.com, enables consumers to preview, purchase and pay for the wine, and track their orders from any Internet-connected PC. Past guests and travel agents will be offered special pricing in appreciation for their loyalty.

‚??Our Cellarmaster Selection is tailored to perfectly complement Celebrity‚??s extraordinary cuisine, while also providing our guests the opportunity to enjoy a taste of the Celebrity experience at home,‚?Ě said Hehli.

The first two varietals, a 2002 Russian River Valley Chardonnay and a 2001 Sonoma County Cabernet Sauvignon, will be available onboard every ship in the fleet this month, with additional products scheduled to follow shortly.

The company‚??s intensive product development process paired leading wine makers with Celebrity‚??s shipboard chefs, sommeliers and shoreside Food and Beverage colleagues, who secured grapes from some of the most highly regarded appellations in the world. Dozens of wines were sampled, with several blends refined numerous times. Third-party tasters were engaged to provide an independent perspective.

‚??Only when we were satisfied that the wine would meet our precise standards and the discriminating palates of our guests did we approve the final blends,‚?Ě said Hehli.

Celebrity Cruises is the industry's highest rated premium cruise brand with a taste of luxury. The cruise line has 10 ships in its fleet, which is the youngest of any major line.

Celebrity sails in Alaska, Bermuda, California, the Caribbean, Europe, the Galapagos Islands, Hawaii, the Mexican Riviera, the Panama Canal and South America.

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Posted by Denise at October 19, 2004 05:19 PM
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