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June 04, 2005

Housewives Desperate to Escape?

diamondprincess.jpg

Housewives Desperate to Escape?
Three "Nurturing" Professions Ranked Most Overworked in Survey Commissioned by Princess Cruises to Launch "Help Someone Escape Completely" Contest

Santa Clarita, Calif. (May 25, 2005) -- Nurses (55%), teachers (44%), and homemakers (43%) were ranked by U.S. adults as the top-three most overworked professions in the Escape Completely study recently commissioned by Princess Cruises to assess U.S. adult consumer opinions about people's need to "escape." Topics covered in the survey ranged from ways people escape stress in their daily lives and the situations from which people most often want to escape, to a ranking of the top individuals in people's lives who most need a vacation escape, and more. Findings include:

Keeping Away From The Joneses...More U.S. adults ranked "neighbors" (40%) among the top-three people in their lives from which they most need to escape, surpassing even their boss (34%) and their immediate family (spouse/partner: 32%; child/children: 31%).

It's All About Me. When asked to rank the top-three people in their lives who most need a vacation escape, 79% of U.S. adults placed themselves among the top three, while only 58% placed their spouse/partner there.

It's "Cell" Not "Yell." People talking on their cell phones too loudly in public places was the personal habit of others that makes the largest number of U.S. adults most want to escape (58%).

40 Truly IS Fabulous. When respondents were asked to name the celebrity who they would most want to accompany them on a vacation escape, "A Cast Member from Desperate Housewives" beat out "A Cast Member from Sex in the City" two to one (6% to 3%).

Venus Is Probably Neater. Women are 10 times more likely than men to escape from stress in their daily lives by organizing a closet (11% to 1%).

Guys, Take Etiquette Classes Before That First Date. Women are more likely than men to most want to escape people who eat with their mouths open (46% to 34%), talk with their mouths full (43% to 32%), or slurp their drinks (27% to 19%).

The Verdict On Attorneys? Guilty...Of Not Being Overworked. Only 4% of respondents ranked attorneys among the top three most overworked professions.

"Better Late than Never" Doesn't Cut It...42% of respondents want to escape from people who are habitually late, compared with only 4% who wanted to escape habitual early birds.

In order to escape stress in their daily lives, women are three times more likely than men to... Go shopping (32% to 11%) Talk on the phone (30% to 10%) or Read a trashy novel(12% to 4%).
The Escape Completely survey is helping Princess Cruises to kick off an unusual type of contest that will bring out the "nurturer" in everyone. From now until August 31, 2005, Princess is conducting the "Help Someone Escape Completely" contest, which asks people to nominate an especially deserving person in their own lives to win a seven-day cruise vacation for two to either the Caribbean or the Mexican Riviera. Princess is offering the contest in celebration of its 40th Anniversary this year, and to underscore that significant milestone, 40 winners will be chosen from among the nominees. Full contest details can be found at www.princess.com/escape, where nominators can tell their story using a maximum of 500 words on the easy-to-use entry submission form. Winners will be announced in October 2005.

Jan Swartz, Princess' senior vice president of customer service and sales, says that the survey and contest were developed in keeping with the company's brand positioning -- which ensures that its passengers "Escape Completely" while cruising with Princess. According to Swartz, "we know that people want to truly escape when they're on vacation, to leave their everyday routine and responsibilities behind and enjoy a meaningful break where they can both indulge and rejuvenate. We thought that the Escape Completely survey would help uncover some salient -- and humorous -- facts about this need." (Additional survey findings attached).

Now, with the "Help Someone Escape Completely" contest, Princess Cruises is offering to provide a vacation escape for some passengers who deserve to leave their cares behind and experience some serious relaxation and pampering. Says Swartz, "All too often, the people we know in our lives that could most use a vacation are the people who are not in a position to take one...whether the reason be financial, time constraints, or just personal circumstances." Princess hopes that this contest will help provide the impetus that these people need to take a refreshing break from their everyday lives. Adds Swartz, "It's infinitely easier to make time for a vacation when it's already been planned and paid for...all one has to do is pick a date."

One of the pioneers of the modern-day cruise industry, Princess Cruises began as a one-ship company operating cruises to the Mexican Riviera in 1965. Celebrating 40 years of operation in 2005, the Los Angeles area-based company ranks as one of the largest cruise lines in the industry, with 13 ships sailing on approximately 150 different itineraries around the globe, and calling at more than 280 ports on all seven continents. The line became a household name in the mid 1970s when one of its ships was cast as the "star" of the long-running television series The Love Boat. Today, Princess is a leader in the rapidly growing cruise market and one of the best-known names in North American cruising. Additional information is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the web at www.princess.com.

ABOUT THE SURVEY Harris InteractiveŽ fielded the online survey on behalf of Princess Cruises between April 13 and 15, 2005 among a nationwide sample of 2,271 U.S. adults aged 18 or older. The data were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity and propensity to be online. Though this online sample is not a probability sample, in theory, with probability samples of this size, one could say with 95 percent certainty that the overall results have a sampling error of plus or minus 3 percentage points. Sampling error for the results of men (1,021) is plus or minus 5 percentage points and for the results of women (1,250) is plus or minus 4 percentage points.

ABOUT HARRIS INTERACTIVEŽ Harris Interactive Inc. (www.harrisinteractive.com), the 15th largest and fastest-growing market research firm in the world, is a Rochester, N.Y.-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris PollŽ and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries: London-based HI Europe (www.hieurope.com), Paris-based Novatris (www.novatris.com), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide, a Reston, Virginia-based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies. EOE M/F/D/V

Additional Escape Survey Findings


Women & Food: A Love-Hate Relationship...U.S. adult women are more than twice as likely as their male counterparts to consider "quantity of comfort food eaten" as an indicator that they are experiencing a high level of stress (43% to 20%), and four times more likely to feel that way about chocolate (24% to 6%).

Either Way, They're Driving People Crazy...While 52% of respondents most want to escape from people who tailgate, nearly the same percentage of respondents most want to escape from people who drive too slow in the fast lane (51%).

The Boss is a Real Dog. The percentage of U.S. adults who would rank their boss among the top-three people in their lives who most need a vacation escape is nearly the same percentage of adults who would rank their pet among the top three (6% to 4%).

Mom, I Love You But...When asked to choose the top-three people in their lives who most need a vacation escape, 79% of U.S. adults ranked themselves among the top three, while only 32% ranked their mothers in the top three.

Overall Greatest Stress Indicators: Being Tired, Cranky, and Bloated...The three most common things that U.S. adults say indicate a high level of stress in a typical day for them include: ...Hours of sleep lost (55%) ...Number of disagreements with people close to them (40%) ...Quantity of comfort food eaten (32%)

The Myth About "Monsters-in Law"...When asked "Who in your life do you most often need to escape from?" more people ranked their own parents among the top three than their in-laws (26% to 23%).

Voted In, But Not Stressed Out...Only 2% of U.S. adults ranked politicians among the top-three most overworked professions.

Five Alarm Surprise...Homemakers(43%) and waiters/waitresses (39%) beat firefighters (20%) approximately 2 to 1 for being ranked among the top-three most over worked professions.

"Low-Tech" Stress Reduction...The three most common ways people said they use most often to escape the stress of daily life were watching television (60%), listening to/playing music (49%), and taking a shower/bath (35%), whereas only 5% escape stress by visiting a chat room.

Retirement is Truly Bliss...While only 10% of people said they "do not face any stress," nearly half of those people are retired (49%).

A Debt-Trimental Situation...More than one-quarter of U.S. adults said bills/debts is the situation which they need to escape from the most (28%).

America's Diverse Palate...The three most popular items that people named as the one food they would choose if they could eat only one food on their vacation escape were steak (22%), lobster (20%), and pizza (12%).

Don't Talk About Needing a Vacation...Nearly half of US adults (47%) think that no TV talk show host deserves a vacation escape.

Just Say "No" to Paparazzi...More than one quarter of U.S. adults (26%) would not want to take ANY celebrity with them on a vacation escape.

Read the Signs, Dummy...More than one quarter of US adults (28%) want to "escape" from people who bring more than 10 items to the "10 items or less" lane at the grocery store.

Press Release by Princess Cruises

Princess Cruises Alaska Cruise Information
Princess Cruises Alaska Cruisetour Information
Princess Cruises Tahiti Cruise Information
Princess Cruises Mexico Cruise Information
Princess Cruises Europe Cruise Information

Posted by Denise at June 4, 2005 01:35 PM

Web Design, Online Marketing and SEO by Agnada Consulting Inc. Vancouver
Cruise Opinions.org: Housewives Desperate to Escape?
Opinions, Tips on Cruises by the Industry leader! Find out which cruise lines and which destinations are appropriate for you through reading the insight of the industry leaders!
Home Beginners Guide Cruise Destination Guides Cruise Ship Reviews General Tips on Cruises Hotel Reviews Press Releases

June 04, 2005

Housewives Desperate to Escape?

diamondprincess.jpg

Housewives Desperate to Escape?
Three "Nurturing" Professions Ranked Most Overworked in Survey Commissioned by Princess Cruises to Launch "Help Someone Escape Completely" Contest

Santa Clarita, Calif. (May 25, 2005) -- Nurses (55%), teachers (44%), and homemakers (43%) were ranked by U.S. adults as the top-three most overworked professions in the Escape Completely study recently commissioned by Princess Cruises to assess U.S. adult consumer opinions about people's need to "escape." Topics covered in the survey ranged from ways people escape stress in their daily lives and the situations from which people most often want to escape, to a ranking of the top individuals in people's lives who most need a vacation escape, and more. Findings include:

Keeping Away From The Joneses...More U.S. adults ranked "neighbors" (40%) among the top-three people in their lives from which they most need to escape, surpassing even their boss (34%) and their immediate family (spouse/partner: 32%; child/children: 31%).

It's All About Me. When asked to rank the top-three people in their lives who most need a vacation escape, 79% of U.S. adults placed themselves among the top three, while only 58% placed their spouse/partner there.

It's "Cell" Not "Yell." People talking on their cell phones too loudly in public places was the personal habit of others that makes the largest number of U.S. adults most want to escape (58%).

40 Truly IS Fabulous. When respondents were asked to name the celebrity who they would most want to accompany them on a vacation escape, "A Cast Member from Desperate Housewives" beat out "A Cast Member from Sex in the City" two to one (6% to 3%).

Venus Is Probably Neater. Women are 10 times more likely than men to escape from stress in their daily lives by organizing a closet (11% to 1%).

Guys, Take Etiquette Classes Before That First Date. Women are more likely than men to most want to escape people who eat with their mouths open (46% to 34%), talk with their mouths full (43% to 32%), or slurp their drinks (27% to 19%).

The Verdict On Attorneys? Guilty...Of Not Being Overworked. Only 4% of respondents ranked attorneys among the top three most overworked professions.

"Better Late than Never" Doesn't Cut It...42% of respondents want to escape from people who are habitually late, compared with only 4% who wanted to escape habitual early birds.

In order to escape stress in their daily lives, women are three times more likely than men to... Go shopping (32% to 11%) Talk on the phone (30% to 10%) or Read a trashy novel(12% to 4%).
The Escape Completely survey is helping Princess Cruises to kick off an unusual type of contest that will bring out the "nurturer" in everyone. From now until August 31, 2005, Princess is conducting the "Help Someone Escape Completely" contest, which asks people to nominate an especially deserving person in their own lives to win a seven-day cruise vacation for two to either the Caribbean or the Mexican Riviera. Princess is offering the contest in celebration of its 40th Anniversary this year, and to underscore that significant milestone, 40 winners will be chosen from among the nominees. Full contest details can be found at www.princess.com/escape, where nominators can tell their story using a maximum of 500 words on the easy-to-use entry submission form. Winners will be announced in October 2005.

Jan Swartz, Princess' senior vice president of customer service and sales, says that the survey and contest were developed in keeping with the company's brand positioning -- which ensures that its passengers "Escape Completely" while cruising with Princess. According to Swartz, "we know that people want to truly escape when they're on vacation, to leave their everyday routine and responsibilities behind and enjoy a meaningful break where they can both indulge and rejuvenate. We thought that the Escape Completely survey would help uncover some salient -- and humorous -- facts about this need." (Additional survey findings attached).

Now, with the "Help Someone Escape Completely" contest, Princess Cruises is offering to provide a vacation escape for some passengers who deserve to leave their cares behind and experience some serious relaxation and pampering. Says Swartz, "All too often, the people we know in our lives that could most use a vacation are the people who are not in a position to take one...whether the reason be financial, time constraints, or just personal circumstances." Princess hopes that this contest will help provide the impetus that these people need to take a refreshing break from their everyday lives. Adds Swartz, "It's infinitely easier to make time for a vacation when it's already been planned and paid for...all one has to do is pick a date."

One of the pioneers of the modern-day cruise industry, Princess Cruises began as a one-ship company operating cruises to the Mexican Riviera in 1965. Celebrating 40 years of operation in 2005, the Los Angeles area-based company ranks as one of the largest cruise lines in the industry, with 13 ships sailing on approximately 150 different itineraries around the globe, and calling at more than 280 ports on all seven continents. The line became a household name in the mid 1970s when one of its ships was cast as the "star" of the long-running television series The Love Boat. Today, Princess is a leader in the rapidly growing cruise market and one of the best-known names in North American cruising. Additional information is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the web at www.princess.com.

ABOUT THE SURVEY Harris InteractiveŽ fielded the online survey on behalf of Princess Cruises between April 13 and 15, 2005 among a nationwide sample of 2,271 U.S. adults aged 18 or older. The data were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity and propensity to be online. Though this online sample is not a probability sample, in theory, with probability samples of this size, one could say with 95 percent certainty that the overall results have a sampling error of plus or minus 3 percentage points. Sampling error for the results of men (1,021) is plus or minus 5 percentage points and for the results of women (1,250) is plus or minus 4 percentage points.

ABOUT HARRIS INTERACTIVEŽ Harris Interactive Inc. (www.harrisinteractive.com), the 15th largest and fastest-growing market research firm in the world, is a Rochester, N.Y.-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris PollŽ and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries: London-based HI Europe (www.hieurope.com), Paris-based Novatris (www.novatris.com), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide, a Reston, Virginia-based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies. EOE M/F/D/V

Additional Escape Survey Findings


Women & Food: A Love-Hate Relationship...U.S. adult women are more than twice as likely as their male counterparts to consider "quantity of comfort food eaten" as an indicator that they are experiencing a high level of stress (43% to 20%), and four times more likely to feel that way about chocolate (24% to 6%).

Either Way, They're Driving People Crazy...While 52% of respondents most want to escape from people who tailgate, nearly the same percentage of respondents most want to escape from people who drive too slow in the fast lane (51%).

The Boss is a Real Dog. The percentage of U.S. adults who would rank their boss among the top-three people in their lives who most need a vacation escape is nearly the same percentage of adults who would rank their pet among the top three (6% to 4%).

Mom, I Love You But...When asked to choose the top-three people in their lives who most need a vacation escape, 79% of U.S. adults ranked themselves among the top three, while only 32% ranked their mothers in the top three.

Overall Greatest Stress Indicators: Being Tired, Cranky, and Bloated...The three most common things that U.S. adults say indicate a high level of stress in a typical day for them include: ...Hours of sleep lost (55%) ...Number of disagreements with people close to them (40%) ...Quantity of comfort food eaten (32%)

The Myth About "Monsters-in Law"...When asked "Who in your life do you most often need to escape from?" more people ranked their own parents among the top three than their in-laws (26% to 23%).

Voted In, But Not Stressed Out...Only 2% of U.S. adults ranked politicians among the top-three most overworked professions.

Five Alarm Surprise...Homemakers(43%) and waiters/waitresses (39%) beat firefighters (20%) approximately 2 to 1 for being ranked among the top-three most over worked professions.

"Low-Tech" Stress Reduction...The three most common ways people said they use most often to escape the stress of daily life were watching television (60%), listening to/playing music (49%), and taking a shower/bath (35%), whereas only 5% escape stress by visiting a chat room.

Retirement is Truly Bliss...While only 10% of people said they "do not face any stress," nearly half of those people are retired (49%).

A Debt-Trimental Situation...More than one-quarter of U.S. adults said bills/debts is the situation which they need to escape from the most (28%).

America's Diverse Palate...The three most popular items that people named as the one food they would choose if they could eat only one food on their vacation escape were steak (22%), lobster (20%), and pizza (12%).

Don't Talk About Needing a Vacation...Nearly half of US adults (47%) think that no TV talk show host deserves a vacation escape.

Just Say "No" to Paparazzi...More than one quarter of U.S. adults (26%) would not want to take ANY celebrity with them on a vacation escape.

Read the Signs, Dummy...More than one quarter of US adults (28%) want to "escape" from people who bring more than 10 items to the "10 items or less" lane at the grocery store.

Press Release by Princess Cruises

Princess Cruises Alaska Cruise Information
Princess Cruises Alaska Cruisetour Information
Princess Cruises Tahiti Cruise Information
Princess Cruises Mexico Cruise Information
Princess Cruises Europe Cruise Information

Posted by Denise at June 4, 2005 01:35 PM

Web Design, Online Marketing and SEO by Agnada Consulting Inc. Vancouver